Blog - Rilio Realty

The DSLR Difference

The arrival of the World Wide Web in the late 20th century was the start of a new chapter in nearly every aspect of business from networking, to marketing, to prospecting, etc. 

“More than 90% of home buyers start their search online”

This quote from the National Association of Realtors Consumer and Market Trends Report is a solid and seemingly ever-present piece of information in the real estate field. Good to know, sure, but for the vast majority of Realtors® this is old news. 

The majority of home buyers start online, and the majority of Realtors® are aware of that, but how do we use this information advantageously?

With automatic MLS integration to the majority of home search sites, getting your listings in front of buyers is the easy part. How can you present your listings in the most exciting way possible? 

  • Professional Photography – Homes with high quality photography sell 32% faster.
  • 3D Tours – Upon viewing a property tour, buyers are twice as likely to request a showing. Listings with a 3D tour lower the barrier of entry into the home and gives a sense of ownership.
  • Enticing Descriptions – Highlighting unique features and using emotional buzzwords in a description can give buyers a sense of excitement and attract them to see the listing in person.

Utilizing these tools for your listings will bring more buyers to tour the home and ultimately stand to benefit your client in the sale of their home. If you have any questions or would like to learn more about the best way to present your listings feel free to reach out to me usine any of the contact methods below. 

Taylor Wellborn


Rilio Realty

office: (806) 414-8000 ext 700

mobile: (806) 676-1747

address: 2760 Duniven Circle,, Amarillo, TX 79109


email: [email protected]

Online Lead Generation Strategies and Principles #3

Online Listing Tips and Tricks

4 keys to successful online marketing

To convert the greatest number of online leads, your online marketing should include the following:

1. Around 6 good quality pictures of the property (Not 2 and not 25!)
2. Basic information of the property.
3. Multiple search tools and local information to increase buyer response (a link to your homepage or a virtual tour is great, but not nearly enough)
4. Multiple reasons and ways for the buyer to contact you (just an email and phone number is not enough)

The goal of online marketing is to wet the appetite of likely buyers and then give them the tools, reasons and ways to contact you. By following these principals, just like the big corporate websites, you will find, as brokers and agents have before you, that there is a lot of business easily found online.

According to Google, your listings are what online consumers search for when they go on the Internet searching for real estate. The most common real estate related search terms on the Internet are “Homes for Sale” and the location or “Real Estate for Sale” and the location. In both cases people are searching for LISTINGS!!! Your listings!!

Most real estate related websites are popular in part because they centralize a lot of listings from all over the country. These websites benefit by getting as many listings as they possibly can on their websites to drive traffic from people searching real estate online.

But these websites do not benefit by just showing people your listings, they benefit by providing online consumers links to other tools and information that they (the online consumers) are looking for like mortgage information, relocation information, community information, etc.

By consolidating as many listings as possible from Realtors and Brokers throughout the country and then providing these value added tools and information, real estate related websites make money by directing online consumers to OTHER agents, brokers and service providers that pay to be featured or otherwise highlighted and linked to.

What does this mean to the Realtor and Broker whose listings are attracting the online consumers to these websites in the first place? It means they are losing a large percentage of the traffic and leads that they could be getting if they were the one providing the other information that they want.

Taylor Wellborn
Rilio Realty
office: (806) 414-8000 ext 700
mobile: (806) 676-1747
address: 2760 Duniven Circle,, Amarillo, TX 79109
email: [email protected]

Online Lead Generation Strategies and Principles #2

Free form marketing websites!

While Craigslist, and other similar websites might not be considered worthy of a broker’s time, the numbers tell a very different story. The number 8 website in the United States by unique visitors with 1.2 billion page views a month Craigslist is the 800 pound gorilla in the world of real estate related websites sending buyer leads to brokers and agents. There is no other website with as much traffic that gives you so much opportunity to publish ads that directly target BOTH the 1% of buyers looking for a property similar to yours AND the 35% of buyer’s interested in buying OTHER real estate.

Taylor Wellborn
Rilio Realty
office: (806) 414-8000 ext 700
mobile: (806) 676-1747
address: 2760 Duniven Circle,, Amarillo, TX 79109
email: [email protected]

Online Lead Generation Strategies and Principles #1

99 – 35 – 1 Rule

99% of the people looking at your property listing online are not interested in that specific property and are not going to contact you about it.

35% of the people looking at your property listing online are interested in other real estate.

Your online marketing is going after only 1% of the market!

The goal is to give buyers valuable information with multiple reasons and ways to contact you about real estate, not just a particular listing. 99% of the people that look at a listing online are not going to click for more information or make contact with you to get more information because they decide for whatever reason that it is not the home for them. But, of the 99%, what about the estimated 35% of people that will be buying or renting a home in the short or long term and need help finding the home of their dreams?! There is no reason why you can’t offer them your expertise and services. Your online marketing MUST get this MUCH LARGER group of future buyers to contact YOU if you want a chance at getting a healthy share of online leads.

Buyers begin their online home search looking at property listings. This is why having your property on as many relevant websites as feasible is always good. But buyers also want information on the neighborhoods, the schools and even unique things like the history, farmers markets, and more so they can make an educated decision in the home buying process. This is where local brokers and agents can really shine and put themselves at an advantage over others in their market. Put these tools and information in front of buyers when they are most likely to ‘convert›, when they are looking at property detail information of your listings on the Internet. Trulia, Zillow, and StreetEasy do this, you should too.

People love it when answers come easy. And people much prefer clicking to typing. You know what is hot in your market. Don’t make buyers go somewhere else looking for this information! Include links to predefined IDX searches for a few of the hottest or interesting markets in your area to really get buyers clicking on your online marketing and not typing their way somewhere else.

Downtown Condos $200–$250,000
Hayes Valley Homes $800–$1.2m
Foreclosure and Banked–Owned
$5,000,000+ Homes
Local Farmer’s Markets

Include a few searches for the hottest markets in your area with hyper links to your website where the appropriate IDX search will be displayed along with ALL the rest of the tools and information that buyers are looking for online. By giving buyers the easy answers you know they want at a click, you will start to get your share of this 35% of potential buyers and get the opportunity to continue the conversation further increasing your chances of converting more leads.

Taylor Wellborn
Rilio Realty
office: (806) 414-8000 ext 700
mobile: (806) 676-1747
address: 2760 Duniven Circle,, Amarillo, TX 79109
email: [email protected]

How much should I ask for my home?

That’s usually the first question that comes to mind when you’re thinking about putting your house on the market. Your largest number of showings generally occur within the first two to three weeks your house is on the market, so you want to make sure you price your house right from the start. Your realtor will help you decide on a competitive price by examining:

  • Sales prices of comparable homes in your area
  • Current inventory of homes for sale
  • The local market of potential buyers

And, because most buyers start their home search online, Rilio specialists will help you make sure your asking price shows up in the most popular search filters. For example, let’s say you want to ask $155,000 for your home. If most buyers use the upper end search filter of $150,000, you’d be missing out on a lot of eyeballs that never get to see your home. That’s why it’s important to partner with a real estate professional that understands how to generate the most interest for home onsite and online.

What are the best ways to promote my home?

To be really good at this you sort of have to think like a Kardashian – or if that’s too big of a leap, insert any pseudo-celebrity that seems to always be in the spotlight. The goal is exposure, and lots of it. Marketers say that people, on average, have to see something a minimum of seven times before they consider taking action. Whether there’s anything magical about the number seven or not, it makes sense. You want to make sure your audience sees your home in all the places they’re looking.

And, where are they looking? See for yourself:

  • Online. No surprise there. But it may surprise you how many different online sites are now available to promote your home. From Zillow to Trulia, Redfin to, add to that all the local and independent realty sites, then top it with Google keyword search terms, and online marketing can be as overwhelming as cleaning out your garage after a long winter. But hey, the Kardashians have their publicists, you have Rilio. Your agent will develop an online strategy that makes sure your home shows up where your buyers’ are looking.
  • MLS. Major League Soccer for some, Multiple Listing Service for us. Think of the MLS as a national database of all the realtor-represented homes. It’s comprised of over 700 regional data services that represent the single most comprehensive listing of homes for sale in the U.S. The MLS is the real estate equivalence of a Who’s Who list. You definitely want your house to be on it.
  • Social Media. Believe it or not, people are searching for more than crazy cat videos on social media. Facebook, Twitter, Instagram and other sites are becoming valuable spaces to share relevant real estate content. Many realtors have developed high quality online audiences keeping an eye out for their dream home.
  • Signage. Who hasn’t seen a “for sale” sign in a front yard? See. They work. We see them. And in today’s cluttered marketing environment, a clean, well-designed sign at a home with a little curb appeal can be a breath of fresh air to a potential buyer. Especially because the next step after their online search, is often a neighborhood drive-by. Today’s real estate signs offer additional call-to-action, physical flyers and mobile access to photos and video tours. Good signage can turn a casual viewer into an interested buyer.
  • Print materials. As much as we use digital content, there’s still something valuable about a tangible piece of printed material. Just wait until your child’s photo runs in the local paper. Chances are that piece of newsprint will end up on your refrigerator for months. Same thing for high-quality flyers, pamphlets and postcards. Direct mail to qualified households serve as a powerful reminder of the home they were considering online.
  • An Agent Tour. This is similar to an open house, but it’s hosted by realtors for realtors. There’s a reason for the exclusive guest list. An agent tour gives other brokers in the area a chance to do a thorough walkthrough of your home. Your Rilio agent is on hand to answer questions and promote the key features of the property. These tours usually happen as soon as your house goes on the market and can be a great way to generate interest and get the word out about your home.
  • An Open House. According to a recent NAR report, driving through neighborhoods is one of the top buyer activities, and if there’s an open house, they will stop in. The more visits a house gets, the faster it will sell. Add to that, the 45% of buyers who said they used open houses as a source of information in their home search, and it’s time to put out the welcome mat.

What can I do to help my house sell faster?

  1. Price it right. Like we talked about early, making sure your home is accurately and competitively priced is one of the best things you can do to increase interest and likelihood to sell quickly.
  2. Clear it out. Buyers are always interested in storage, so give your closets and drawers some breathing room.
  3. Lighten up. People are drawn to light, happy spaces, so warm up your home with some extra lighting. You may want to remove dark, heavy curtains, clean the windows or add extra wattage to your lamps.
  4. Ditch the dog. Well, not literally. But the same goes for the cat, ferret or any other pet you might have. Not everyone is an animal lover. So hide the litter box, sweep up the hair and put Fido out back during home showings.
  5. Keep it simple. Now is not the time to start a major home improvement project. Instead consider quick fixes that will pay off like a fresh coat of paint, repairing that leaky faucet, and making sure the closets doors are on track.
  6. Make it theirs. Not yours. That means packing up cluttered family photos and preschool projects. And that bust of Michael Jackson you made in art class? Yeah, that too. You want to create a space that a buyer could easily see themselves in.
  7. Move it around. Think about having a stager, or even a good friend, come in with some fresh ideas about how to rearrange your furniture. Sometimes a few simple changes can open up a room and create new traffic patterns. And, remember, you don’t have to like it. The goal is to make your home sell quickly so can pull out the Elvis tapestry at your new place.
  8. Cook up some love. Some people say you’re not really selling your house, you’re selling your kitchen. That’s how important this room in your house is. The fastest, and cheapest, way to update a kitchen is with a coat of fresh paint. Think neutrals – this makes the space feel larger and lets the future owner have a clean palette to work with. Adding new hardware to existing cabinets can also be a cost-effective refresh.
  9. Showtime all the time. Always be ready to show your house. For those less-tidy of us, that thought can send fear through our unorganized hallways. But remember, if you’ve already reduced some of the clutter, there will be less to put away. Who knows, after a few weeks of having everything in its place, you might just decide you like it that way. Or not. Again, no judgment.
  10. Make an impression. Yeah, yeah, we’ve all heard that you only have one chance to make a first impression. Well it’s true. Except when it comes to selling your house, that first impression starts at the curb. Look at your home from street view. Could you add some shrubs, pots of bright flowers or a decorative welcome flag? Remember, this is your home’s time in the spotlight, make sure it’s ready for its closeup.

What are the most valuable upgrades I can make?

Before you even start thinking upgrades, it’s probably a good idea to have a trusted contractor or your realtor do a walk-through of your home. They will likely notice things that you might not realize need attention; things like adding insulation, refinishing your floors or pruning back overgrown shrubs.

If after these basics, you’ve still got the upgrade itch, the fine folks at HGTV say the following home improvements will get you the biggest bang for your buck:

  1. Minor Bathroom Remodel. Without giving vivid detail, even the cleanest bathroom can get pretty grimy after a while. There’s something about walking into a sparkling, bright bathroom that does wonders for potential buyers. And it doesn’t have to cost an arm and a leg to get your bathroom up to speed. Often all it takes is upgrading shower doors, replacing the tub, or even having it glazed. When such repairs are done well, they expect to bring 102% return at resale.
  2. Landscaping. Now we’re back talking about curb appeal again. Anything you invest in your yard, especially your front yard, you can expect to get back 100% of your cost when you sell your home. Easy upgrades include fresh sod, colorful plants or a decorative walkway. Even just adding a coat of sealant on flagstone gives a wet-look that adds to the overall appeal of your home’s landscaping.
  3. Minor Kitchen Remodel. Like the bathroom upgrade, we’re not suggesting you literally throw out the kitchen sink, but updating the larger focal points around the sink can make a big impact. Today’s laminate countertops mimic high-end stone and can be installed quickly. Older vinyl floors can be easily recovered with a more modern, durable look, while cabinets can be sanded and repainted in a contemporary color. Upgrades like these bring an average return of 99% at resale.

How do commissions work?

Let’s talk about how real estate commissions work. A commission is basically a percentage of the sales price that is divided between the listing agent and the buyer’s agent. Commissions are normally paid for by the seller – and cover all the things that help the house sell fast . . . Things like signage, photography, and virtual tours. It also places the home in what’s called the MLS – or Multiple Listing Service. The MLS exposes your hundreds, maybe thousands, of other realtors who all have people looking for homes. All these realtor-provided services help your house sell faster – saving you thousands of dollars in bills and mortgage payments. Plus, by using a realtor, you’re likely to sell you home for much more than if you tried to sell it by yourself. When you look at it like that, paying a commission ends up actually making you money. At Rilio, we’re committed to making the home selling and buying process as fast, simple and easy as possible.